Nissan North America Inc.(NNA) and Microsoft Corp. have merged automobile design and gaming technology to create the first-ever fully integrated gaming system within a vehicle. Conceived by Nissan Design America Inc. (NDA) and equipped with the Xbox 360? next-generation video game and entertainment system from Microsoft, the Nissan URGE concept car allows drivers (while parked) to play ?Project Gotham Racing? 3? using the car?s own steering wheel, gas pedal and brake pedal while viewing the game on a flip-down seven-inch LCD screen. ?PGR? 3? is developed exclusively for Xbox 360 by Bizarre Creations Ltd. for Microsoft Game Studios.