So over past 50 years or so there haven’t been many innovations in aluminum cans, especially beer cans. The one improvement was changing the openers from the detachable one’s to keeping them attached to the can. One thing I have noticed over the past 5 or so years is that outside the home, sports tailgates and concerts have a lot of people enjoying good beer. But what has also happened is that you can’t tailgate with a can of beer any more. Most events now require people to pour their drinks into a cup. Typically this is in a Red or Blue Solo cup.

So this design concept is melding the Solo Cup that people are drinking form anyways with a beer can. All of the materials are the same, but the form factor has changed. The top of the can is recessed a little so that you can obscure the top if necessary. Right now this is Patent Pending. Personally, because I like Pabst, I think this would be a great promo for them to try.

Let me know your thoughts.